For this project, I was tasked with modernizing the look and feel of the overall brand for MedRx. The concept of the new look was “connection”. Visually, the concept of connection is communicated with sound waves connected to each page. This look and feel resonated with the client’s consumer because their industry is about listening. The deliverable was a brand identity style guide that was used for their offices across the globe. This concept was created to be used across multiple mediums for their brand, as shown.