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Construction Brand Refresh

For this project, my focus for this client was to update the look and feel of the old branding with new refreshing brand designs and assets. I was asked to create a brand that reflected on the beauty of this company’s home construction services and the natural feeling of Maine. I accomplished this by incorporating the Maine coast map into their print and web branding as well as using an earthy brown that compliments the blue in the display sketches. The deliverables included a brand guide, brand assets, a website refresh, and an updated newsletter template design.

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